Why Singapore Is Becoming A City With Love Shacks And Yotels

Why Singapore Is Becoming A City With Love Shacks And Yotels

With high land prices, soaring operating costs and difficulty in hiring staff because sheltered Singaporeans perceive a hotel job as manual labour, new accommodation models that are affordable, efficient, yet fun and sexy, are opening in the city.
MSocial, the brainchild of Singapore’s most famous hotelier, Kwek Leng Beng, is opening next week (June 15) in the Robertson Quay area, while the first YOTEL in Asia will debut in the shopping belt of Orchard Road in early 2017, to be followed by a YOTEL AIR at Singapore Changi Airport in 2018.
Both MSocial and YOTEL Singapore will pose a serious challenge to existing hotels, and not necessarily just the mid-market ones. Both are able to charge leisure and corporate travellers lower rates in such central locations because of a small room size and the use of technology, which bring about greater efficiency and productivity. MSocial, with 293 rooms, starts with the Best Available Rate of S$245 (US$180) including breakfast and free WiFi. YOTEL, with 610 rooms, is looking to charge S$200 to S$240, said newly-appointed general manager Brendan Daly.
Both have big ambitions to expand in Asia and beyond. Thus both are pulling out all the stops to make the hotels the best representation of their respective concepts.
MSocial is designed by Philippe Starck, who flew in for the media launch last Thursday and dubbed it “a sort of love shack” where Millennials or Millennial-minded people would go to and incubate ideas – and babies – because of the energy, freedom, mystery and playfulness in the hotel, he said.
He described the room as “the best room I ever made in my life”, lauding its high quality finishings and furnishings and saying this is “the prototype for the future”.
“It shows how you can spend less money on land and make an affordable rate for everybody, and how a small room can be so incredibly sexy, even sexier than a bigger room where energy is diluted,” Starck said.

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